Vera Wang under new ownership in Australia with Mulpha Group
Luxury designer bridal brand Vera Wang has announced that Mulpha Group will be their exclusive licensee in Australia. Mulpha welcomes the iconic wedding dress label into their portfolio of premium property and lifestyle investments including the luxury Intercontinental Hotels at Hayman Island, Sanctuary Cove and Sydney; as well as their Bimbadgen Winery Estate in the Hunter Valley.
Looking to expand their bridal offering, Mulpha will reinvent the Vera Wang experience in the Sydney boutique, located inside the Intercontinental Sydney. Each bride can expect their fitting to encompass a full “ceremony of service” inside the new-look boutique, including an exclusive one-on-one styling service, sparkling wine from Bimbadgen Estate and gowns which are customisable in fit, styling, and upgrades.
With most Vera Wang brides currently coming from the East Coast of Australia, Mulpha will leverage their premium hotels and accommodation packages to capture brides throughout Australia or from abroad, for the bespoke wedding garments and the expectation of unique quality service with each fitting.
Gabrielle Salter, General Manager at Mulpha, expressed her excitement to be heading up the brand in Australia having just met with the Vera Wang team at their New York head office.
“We are extremely excited to welcome Vera Wang into our portfolio and saw it as a great opportunity to add this brand into our portfolio. Vera’s dresses are incredibly iconic, and with resources from our other lifestyle brands, Mulpha can enhance the fitting and purchase experience for any bride seeking luxury gowns for their wedding.”
As the first endeavor into the bridal style market, Mulpha hopes to capture the attention of the modern bride with the launch of the Spring 2020 collection, which will be available for fittings in January. The collection explores a new, gentle, relaxed kind of design freedom, with mixtures of silhouettes and fabrics and a full exploration of floral embellishments such as collars, sleeves, petticoats, and corsages.
For further information regarding Vera Wang or to arrange a bridal fitting, visit: www.verawang.com.au or call 0422 108 508.